Attention and affect detection as a product
At the NeuroLab testing for consumer research, I was actively involved in the analysis and modeling of EEG brainwaves for targeted Ads engagement primarily in detecting and quantifying attention and affect. This was a consumer driven applied research to capture cognitive functions in a reliable and marketable way. The work was heavily vested in developing engineering algorithms and tools, as such; its significance is its broad embedding in various applications. It was not a research tool only, but rather a product as well.